Francine Hwang, Director
Francine Hwang, a native of Boston, Massachusetts, moved to the South Bay in 2004. After two decades of experience in sales and marketing, Francine in 2020 discovered her true passion: elder care.
As the former Director of Community Outreach for a local in-home care agency, Francine established a strong network of professionals and aided countless families. Motivated by the need to address staffing shortages, she founded FrannyCares, a modern solution that matches caregivers and employers.
Through FrannyCares, Francine has facilitated efficient hiring for various organizations, including assisted living facilities, in-home care agencies and skilled nursing facilities. She is a respected speaker dedicated to making a difference in the elder care industry.
Beyond her professional endeavors, Francine finds joy in hiking, cooking, traveling with her husband, and tackling the latest New York Times Crossword puzzles.